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Monday 17 December 2007

iRadio for cell phones


Motorola, the No. 2 maker of mobile telephones, is set to unveil a service called iRadio that will let users download preselected audio content from a range of providers on their home computers, dump it on their cell phones and listen to it on their car stereos.

Motorola, Inc. offered a select group of media and content industry insiders a sneak peak of the forthcoming Motorola iRadio™ Solution at the Demo @15 conference in Scottsdale, AZ.

The breakthrough Motorola iRadio solution will mobilize hundreds of commercial-free Internet radio channels and your personal music collection, letting you enjoy your favorite genres, artists, and tunes whether at home, in the car, or on the go. The service uses a high-speed Internet connection, Bluetooth® technology, and a mobile phone to offer listeners a continuous entertainment experience – you can start a song on your car radio at exactly the point where you stopped it on your living room stereo.

Planned for launch later this year, Motorola iRadio will provide Internet broadcasters with the ability to extend their services to the places where people listen to and enjoy music the most, such as in the car or while jogging. For music labels and producers, Motorola iRadio will offer a secure, direct way to reach consumers most interested in a specific recording artist or genre.

"I am really excited by how iRadio links the discovery of new music with the ability to purchase what you want when you want it," said Ted Cohen, senior vice president, digital development and distribution, EMI Music.

Motorola plans to provide more information about iRadio later this year when the service becomes available to consumers.

“Digital entertainment should be accessible wherever the consumer wants it. With Motorola iRadio, consumers can enjoy a seamless, personal music experience as they move throughout their day,” said Mike Gaumond, Motorola vice president and general manager, media solutions. “By working with industry leaders, we’re providing the consumer with convenience, choice, and flexibility while still maintaining the security and quality of the digital content.”

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